Rocco's Doughnut Company

Rocco's Doughnut Company

Reviews Summary

Rocco's generally receives high praise for its delicious, creative donuts and excellent customer service, with many highlighting favorites like maple bacon and Boston cream. Reviewers frequently mention the friendly staff and fresh ingredients. However, some criticize the high prices, occasional inconsistency in quality, and overly sweet options. A few negative reviews cite stale donuts or incorrect orders, but most customers highly recommend the shop for its unique flavors and welcoming atmosphere. Wait times and limited seating are minor drawbacks noted by a few. Overall, it’s a beloved spot with occasional hiccups.

About This Listing

Who Can Visit?

Most donut shops welcome all ages—perfect for families and kids
Some locations offer sit-down areas, while others are grab-and-go
No prior ordering knowledge needed—staff can help you choose flavors
Casual dress is welcome—some shops may have outdoor seating
Allergy-friendly options may be available (ask in advance)
Group orders and celebrations welcome—pre-orders may be required

*Note: Seating, menu, and accessibility may vary by shop. Contact your local spot for details.*

First-Time Visitors

First-time guests can simply walk in and browse the display or menu. Staff are happy to offer recommendations and explain specialty flavors. Some shops even offer sample bites or combo deals for newcomers.

Common Considerations:

Allergens Some donuts may contain nuts, dairy, or gluten—always ask if unsure
Availability Popular flavors can sell out early, especially on weekends

*Note: Menus and specials may vary. Ask staff or check online for daily options.*

What to Bring

Cash or card—most donut shops accept both, but some are cashless
Phone or camera—perfect for snapping and sharing your sweet finds
Appetite! Fresh donuts are best enjoyed warm and on the spot

*Note: Payment methods and policies vary by location. Check signage or ask staff.*

Preparing for Your Visit

Check store hours and peak times—early visits offer the best selection
Call ahead for large orders or special boxes
Bring friends or coworkers—sharing a dozen is half the fun
Dress casually—many shops are walk-up counters or offer outdoor seating
Leave pets at home unless it’s a pet-friendly location
Check for limited-time flavors, holidays specials, or preorder events
Set a treat budget if you’re shopping with kids
Bring a reusable bag or box if buying in bulk

*Note: Each shop may offer different experiences—check social media for updates.*

How to Get Started

Most shops accept walk-ins! For custom orders, pre-ordering is best. Ask about gift boxes or subscription options.

Other Helpful Info

Visits usually take 10–30 minutes, unless you're sitting down to enjoy
Weekends can be busier—plan ahead for quicker service
Seasonal or limited-edition donuts often rotate monthly
Some locations offer donut decorating kits or workshops
Gift cards, boxes, and party platters are often available

*Note: Features, pricing, and offerings vary by donut shop. Always check ahead.*

Contact Information

Address

744b Southbridge St

Auburn, Massachusetts 01501

Hours

Monday Closed
Tuesday 6:30AM-1PM
Wednesday 6:30AM-1PM
Thursday 6:30AM-1PM
Friday 6:30AM-1PM
Saturday 6:30AM-8PM
Sunday 6:30AM-1PM

Customer Reviews

Delicious!!! Stumbled upon Rocco's while driving from Boston to Springfield for work. Purchased a four pack of donuts and a apple fritter. The owner was kind and welcoming. Such a great small business that rocks the socks off it's larger competitors. Quality, taste, and service were top notch. Definitely coming back next time I am in the area.

This is a pretty special doughnut spot, with cafe and ice cream later in the day. Apple Fritter was my favorite, not super apple flavor but great texture. Fun doughnut favors. Def want to return for the ice cream sandwich. Decadent.

Haven't been to Rocco's in a bit, and prob won't go again. Went late Saturday morning, and was busy with one person doing everything...phone call orders, in addition to taking and completing orders hence the approx 15 min wait. Small selection at this time of day, so ended up getting a glaze and a maple bacon donut. The bacon was sooo hard I thought I would crack a tooth, so scraped them off the very sweet frosting.

We love rocco's ! I got the Canoli donut, youngest got her usual fruity pebbles donut and wife and other daughter got Red Raspberry Whoopie Pie! All of them were excellent. As a side note Roccco's donuts are best within a 18 hour window.

With how expensive the donuts are, I am extremely disappointed at how horribly old it tasted. Absolutely the worst I've ever had which is really disappointing when I've heard such great things about the giant donuts here. Had to toss it out after 2 bites because it was inedible, that is how gross it was. I tend not to write bad reviews, but this was definitely the worst food I've ever had in my life. Highly suggest not wasting your hard earned money on old, inedible, expensive food.

These ?? are HUGE. My favorite is the maple bacon followed closely by the Boston cream. Oh and the glazed one covered in crumbles! ??

I?m extremely disappointed in my experience there last weekend. I placed an online order for 3 donuts, 2 for family members and 1 for myself. The 1 I ordered for myself was a ?lemon bomb (filled).? The website shows a chocolate donut and the description says ?rich chocolate coated doughnut filled with a creamy center and topped with chocolate curls.? When I got home, I opened the box to find I had a white glazed donut (???) with maybe 1/4 teaspoon of yellow filling in the very center. It was such a small sm

Super cute inside! Everything from the coffee, donuts and service was great!

We visited the Auburn location on Fathers Day. Great staff, clean and very enjoyable experience

Really tasty and good-sized donuts, nice selections of beverages,super friendly and knowledgeable staff. The only drawback was that we were a party of seven, and we took up all the seating, leaving other customers stranded

excited to have a Roccos in Auburn! Same delicious doughnuts excellent staff. What a treat ! Maple French toast was delicious as well as blueberry cream. Buy a few and share so good?? and fresh.

The service as always fantastic here. They should be very proud of their staff. The food is fabulous, and it should be for the price. Worth the splurge and the people will keep you coming back.

Great quality donuts that are head and shoulders above Dunkins. Unfortunately their only iced tea option is hibiscus, however it is a really good hibiscus tea.

This is a must stop on my travels into Boston. Donuts are fantastic, and it's always the nicest people working on Sunday mornings.

Outstanding fluffy creative donuts with fresh ingredients baked daily locally.

Friendly service and delicious donuts! I have been many times and will always go back!

Rocco?s is awesome, I highly recommend this place. I stopped by to check it out the other day ended up getting three donuts. I also talked with the owner, Joe. He?s very friendly and has a great story! Stop by and try out any of their donuts they won?t disappoint.

Visited the Auburn location for the first time today with my husband and will be back in the near future! Everything was delicious and Mariah was the sweetest young lady, superb customer service, she deserves a raise! :)

I?ve been a devoted Rocco?s fan, I just visited the new location which happens to be conveniently located by my job ???? there was nothing but positive feedback from everyone. Hoping to spread the word about how amazing y?all are and I couldn?t say nicer things about the owners. Looking forward to my next visit!

The Doughnuts are good but at $42 a dozen I expected something really outstanding. Way too many Sugar Bombs with multiple layers of overly sweet additives. Thick glazing coated with crushed Oreos or sugar based breakfast cereals. Sometimes you just want a doughnut not dessert!

donuts. really good donuts. really good muffins, too.

Maple Bacon, Blueberry Cobbler and a coffee roll were my first purchases. My only disappointment I should have purchased more items. Absolutely love this place.

You can tell that these donuts are made with love.

These are hands down the best donuts I have had in a long time. This location just opened up today! Highly recommend.

They did a great job. And the donuts were a big hit.

Awesome little spot. Super friendly service.

Incredible donuts and friendly staff. Only complaint I have is that this place is too close to my home! ????

Wow. Do not skip this place. Give it a shot. Ridiculous donuts, and an excellent bagel. So happy I do not live near this place ??

Loved their Red velvet donut

Love this place, Donuts are awesome!!!! Staff was very nice and helpful Great place!

Donuts incredible, Service top notch. Coffee drinks yummy.

Great food, drinks and service! Highly recommend but get there early.

You can't get anything better than this ??

Hours are wrong; they close at 1pm on Saturday

Frequently Asked Questions

How do I find donut shops near me?

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Are all the donut shops listed verified?

Yes! Every listing is reviewed for accuracy. We prioritize shops with real customer ratings, up-to-date menus, and consistent service.

Can I search by flavor or dietary preference?

Absolutely. Filter by popular flavors (like maple, custard, or vegan chocolate), or search for shops offering gluten-free, keto-friendly, or dairy-free options.

Do these shops offer delivery or pre-orders?

Many do! Listings include details on delivery partners, online ordering, and whether you can reserve boxes for pickup—perfect for gifts or events.

I want to send donuts as a gift. Can I do that here?

Sorry, but we don't support this yet! But we are considering adding this option!

What are “limited-time” or seasonal flavors?

These are exclusive donuts offered for holidays or specific times of year—like pumpkin spice in the fall or strawberry shortcake in summer. Check back often—they go fast!

Is this just for big cities?

Not at all. We’re expanding constantly, including small towns, roadside bakeries, and regional favorites. Sweetness knows no bounds.

What if my favorite donut shop isn’t listed?

Let us know! You can suggest a shop directly from our site. We’ll check it out and add it if it meets our standards for quality and service.